Increased EBITDA ~300%.
Increased reviews by 1,100%.
Increased hero ASIN sales by ~140% monthly
The Origin Story
When Thrasio acquired TrailBuddy — an outdoor brand with two separate storefronts — the company already had a solid reputation for making top-quality products. Both its Trekking Poles and Boulder Net products held Best Seller Badges and had strong Best Seller Ratings in the Sports & Outdoor category. We immediately saw opportunities to build on established TrailBuddy success.
TrailBuddy was already a healthy brand, so the best path forward for growth was expansion into new marketplaces like the UK, Canada, Germany, and Japan.
Launching in Global Amazon Markets
After wins in the U.S., Thrasio’s International Team launched TrailBuddy trekking poles in Canada and the UK. The growth was explosive. In Canada, TrailBuddy reached the #1 Best Seller Rating in under two weeks. On the third day in the UK market, TrailBuddy trekking poles reached #2 in search results.
Protecting our rating & growing reviews
We safeguarded the 4.7-star rating with generous customer service initiatives that go above and beyond customer expectations. Today, our customer obsession team has an average response time of about 2 hours. We also track trending customer suggestions for product improvements and immediately share that feedback with brand management to develop even stronger products in the future.
We took every advertisement opportunity Amazon offers with this brand. In the first year we owned the business, we made a 6-figure investment in PPC to build volume.
Our model allows us to make early strategic investments that lead to long-term gains for our brands.
Affiliate, External Traffic & FBM
After testing the quality and durability of our competitors’ products, we were confident TrailBuddy was a high-quality brand. That allowed us to experiment with new distribution and marketing strategies without the risk of sacrificing ratings and reviews. The data and insights we gained from that test-and-learn period now inform growth strategies for other brands in our portfolio.
*Our case studies are for general information purposes; they are not guarantees of future performance and undue reliance should not be placed on them. Each study is based on a particular set of facts and conditions at a point in time and may involve known and unknown risks and uncertainties. The performance, financial results, and projections for the products or sellers in these case studies may not be parallel in others.