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Private Label Live gives you insights and advice from successful ecommerce experts and Amazon entrepreneurs. Each season, Thrasio SVPs Brandon Hendrix and John Hefter tackle topics like how to avoid seller pitfalls, a seller’s journey from beginning to end, and other tips to help your private label business succeed.

We’re Taking A Short Break From New Episodes Right Now, But The Archive Never Goes Out Of Style.

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Check Out Past Episodes

Curious what Private Label Live is all about? Take a look at some of our favorite episodes from seasons 1 and 2.

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Navigating Today's Amazon Ecosystem

Eight-figure seller and Amazon FBA expert Kevin King joins Brandon and John to dive into the changes in today's Amazon ecosystem.

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Taking Control of Your Private Label Business

Founder of international fitness brand Beast Gear and co-founder of Ecom Brokers Ben Leonard talks shop with Brandon and John.

Meet Your Hosts

Brandon Hendrix, SVP Marketing

Brandon Hendrix

SVP Marketing
As Thrasio’s SVP of Marketing, Brandon is “the guy” for navigating marketing strategy on Amazon and DTC. He regularly discovers unique insights that influence growth and drive awareness across Thrasio’s digital advertising and creative production.
John Hefty, SVP Creative & Brand Strategy

John Hefter

SVP Creative & Brand Strategy
As SVP of Creative & Brand Strategy, John is a founding team member of Thrasio. He curates design and product development for Thrasio's entire brand portfolio (now over 200+ brands), and has been an important voice across strategic domains since Day 1.