Prime Day Prep Isn’t Complete Without Our Exciting New Webinar
When you’re looking for meaty advice as a CPG company owner, you don’t want the cheap cuts. You want the top of the line. Good news: We’re kicking off our webinars with Prime ... Day guidance.
September 21, 2022 Thrasio Staff
Inflation and consumer spending cutbacks were maybe supposed to affect sales during Amazon’s Prime Day event in July … and then they didn’t. You’ve heard the results: over 300 million items sold worldwide and $3 billion spent on products from third-party small businesses. Many brands on the marketplace killed it, even if the macroeconomic uncertainty had some questioning their early strategy and decision-making. Now Amazon’s gearing up for another Prime Day in October – so, can lightning (deals) strike twice?
On Wednesday, Sept. 28, in the first episode of our new webinar series “For Your Own Goods,” three of Thrasio’s brand owners will help you prepare for another epic Amazon “holiday,” sharing insights from the successes they saw in July and advice on how your company can prepare for the sequel – or ride the wave and set the table for the Turkey 5.
Mission 1: Helping You Prime the Sales Pump
We know what you’re thinking: Can you help me up my turkey game before November?
Scratch that: How will this webinar be different from the rest?
The answer is simple: It’s hosted by a brand owner who’s on the ground, talking with peers whose work in July helped propel Thrasio way past Prime Day projections to a year-over-year (YOY) sales increase of 100%. Their directive is to actually deliver the goods promised by this episode’s title: “How to Be a Prime Mover This Prime Day.”
Host Sabina Raja, who shepherds the Zober brand of our YH Goods product line, will lead a conversation covering a wide range of topics with fellow brand owners Corey Gaarn and Will Moffett.
While running the show for Becky Cameron Home pillows over this summer’s event, Gaarn was instrumental to the bedding brand attaining 474% YOY sales growth, Amazon home page placement, and several editorial endorsements. The ChomChom pet hair roller, meanwhile, was also on the home page as a No. 1 trending deal and overall leader in the pet category, thanks to the work of Moffett and team members. They each bring a wealth of tactical knowledge on how to optimize your operations and sell at scale.
A Forum for the Seller Community, by our Community
Sellers, come prepared to take notes and ask questions, because this discussion will hit on a number of learnings and key takeaways that can either be used over the next couple weeks or as part of a longer-term gameplan.
Among the techniques expected to be highlighted are:
- Pricing strategy – the good/better/best model for Prime Day
- Checking deals for errors – how to make sure they don’t get canceled
- Generating listings traffic
- Adding ASINs under the buy box as an “add on”
- Utilizing marketing (DSP, on-page campaigns)
- Deal strategy – getting the most bang for your buck
- Non-competitor research – learnings from other categories and markets
- Checking other marketplaces to see how deals/coupons/PDPs are displaying
- Influencers – gaining 1M+ followers
- Leveraging influencers to share out products/deals
- Affiliate traffic – the power of key endorsements
Join us from 2-3 p.m. EDT Sept. 28 for this inaugural webinar and experience a taste of what’s in store “For Your Own Goods.” Our series will feature both internal Thrasio team members and external sellers talking about timely topics, providing advice on how to pivot when challenges arise, and breaking down the best long-term plans to grow your brand.